The 23 year American Actress made a four day visit to Rwanda, showing continued support for (RED). Scarlett has supported (RED) since its launch in 2006. “It was important for me to come here and understand the issue we’re up against firsthand. It’s not until you’ve had the privilege of meeting healthcare providers who are fighting the daily battle, heard from people who are now getting antiretroviral drugs to stay alive, and met mothers whose babies are born healthy because they received treatment that stopped transmission of HIV, that you understand that we absolutely can do something to reverse the AIDS crisis in African countries.” commented Scarlett. “I came here with an open mind, wanting to listen, understand and learn; I leave with the overwhelming understanding that the small action of making a (RED) choice in your purchases in the West has an enormous impact on the lives of people in countries like Rwanda”
During her four day stay, the actress visited projects and people who benefit from the flow of (RED) funds via the Global Fund into Rwanda to help tackle the AIDS and HIV pandemic there.
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund, to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, Hallmark (currently US and Canada), Dell and Microsoft. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.
Since its launch in the spring of 2006, more than $110 million has been generated by (RED) partners and events for the Global Fund. (RED) money is already at work in Swaziland, Rwanda, Ghana and Lesotho.
Subscribe for Updates
- Arts & Culture3 months ago
Yemi Alade`s Top 15 Outstanding Ankara Designs That are Trending
- Travel2 months ago
These Are The African Airlines On The World’s Best 100 Airlines of 2019
- Travel3 months ago
Ghana Airways to Re-launch in 2020 Following Deal For Three Boeing 787-9 Dreamliner
- Events2 months ago
50 Inspiring Black History Month Quotes
- Health & Fitness2 months ago
Nigerian Doctors Perform Historic Surgery To Separate Conjoined Twins
- Celebrities2 months ago
These 10 Songs By Burna Boy Confirm That He Is Not An Afrobeats Singer
- Celebrities2 months ago
Idris Elba Makes First Visit To His Father’s Country Of Birth Sierra Leone. Here Is What Happened
- Politics2 months ago
Is President Trump’s New Travel Ban And Birth Tourism Policy A Scheme To Lower Africa’s Population In America?