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Senior Frontline Marketing Manager – Kenya

Website The Coca-Cola Company

About the job

We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. The Frontline Senior Marketing Manager will be the key marketing lead for Kenya with overall responsibility for the implementation of marketing plans. They will work closely with the Franchise Operations and Commercial teams and Bottling partners, and collaborate across all functions to deliver the business plans as measured by volume, share and profit. Kenya is a Global priority market and forms part of the top 6 priority markets in Africa.

What You’ll Do for Us 

  • Drive execution of marketing campaigns and innovations on time and in full
  • Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans in partnership with Franchise Leadership
  • Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives
  • Provide nuanced country level input on marketing strategy and plans (e.g. consumer / shopper insights)
  • Identify needs for campaign localization or customization as necessary

Qualification & Requirements 

  • Bachelor’s degree in Marketing, Business or related field is required.
  • 7+ years of brand marketing experience, with a minimum of 2 years of people leadership
  • Requires ability to influence at an operational level regarding policies, procedures, and practices
  • Experience in Consumer-Packaged Goods Industry (CPG) is preferred
  • Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
  • Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
  • Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
  • Experience connecting with cross-functional teams and leading agency partners.
  • Ability to influence and lead others, including those outside of the Marketing function.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
  • Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
  • Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
  • Experience leading marketing communication projects.
  • Action-oriented with the ability to think and react quickly to changing circumstances.
  • Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

What We Can Do For You 

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Thought Leadership; Experiential Marketing; Marketing Strategies; Commercial Strategies; Strategic Relationship Management; Digital Media Strategy; Business Acumen; Project Management; Brand Strategy; Brand Activations

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

To apply for this job please visit careers.coca-colacompany.com.

Coca-Cola Company

To apply for this job please visit careers.coca-colacompany.com.

Contact us

The Coca-Cola Company

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