Who is Lorna Rutto?
Lorna Rutto a Kenyan ecopreneur and the founder of EcoPost, a waste recycling plant. The company manufactures eco-friendly, aesthetic, and durable lumber from plastic waste. In 2010, Lorna teamed up with her co-founder, Charles Kalama, and established EcoPost. The plant collects plastic waste and uses it as a raw material for making fencing posts.
The venture is offering a better alternative solution to waste management in Kenya and at the same time making eco-friendly fencing products from plastic waste. In doing that, Lorna helps to conserve forests, which are under a huge threat from logging. Besides, the ecopreneur has created over 300 jobs for men and women in Kenya.
Lorna Rutto’s success story is one of courage, thinking smart, and determination. In 2011, the Cartier Women’s Initiative recognized her as their laureate for Sub-Saharan Africa. Also, her efforts have won several awards and plaudits both at home and abroad.
Lorna’s Early Life and Startup StoryALSO READ: 10 of the Best Startup Accelerators for African Entrepreneurs
Lorna Rutto was born in Kaptembwa Slums in Nakuru, Kenya. While growing up, Lorna experienced rotting waste and garbage in the streets. Also, overflowing and clogged sewers would often encroach people’s homes in her neighborhood. So, as a young girl, the ecopreneur developed eco-consciousness. She noticed that huge piles of plastic waste were littering all over.
This messy environment pushed her to start thinking about what she could do to make a small difference and improve the situation. What came to mind was recycling plastic litter. At that time, Lorna Rutto thought about making small ornaments and jewelry from melted plastics.
So, she started collecting littered plastics and making earrings. Then, she used to sell them to other learners at school as well as friends in the neighborhood. These small efforts made her more and more environmentally aware. After school, Lorna joined college and graduated with a Bachelor of Commerce degree in Accounting. In an interview Lorna recalls,
“It wasn’t really the earrings I was interested in—I just wanted to find a way to get rid of all that plastic!”
Lorna Rutto’s Entrepreneurial Plunge
After graduating, Lorna started a career in the banking sector. But the Kenyan ecopreneur didn’t find satisfaction in this job. Deep in her heart, she had a desire to one day transform the environment and make an impact in society. She says,
“I was working on systems and structures and not with people and science, which had been my other passion at school. I wasn’t comfortable about it.”
So, after working for about three years, she quit her job and took the entrepreneurial plunge. Thus, the establishment of EcoPost was the fulfillment of her dream. While Lorna brought managerial and financial know-how into the eco-business, her partner, a biochemical engineer, brought his technical expertise. Their first task was researching potential avenues and plastic emerged as the best starting point. This decision gave Lorna much delight because it was exactly what she has thought about all along.
How Lorna Overcame Financial Challenges
At the onset, Lorna had a huge financial challenge. There was not enough money to do all that they had envisioned. Unarguably, shortage of funds is one of the most pressing challenges that African entrepreneurs encounter. So, lack of capital is a convenient excuse that many have used to say “That’s it.” However, Lorna Rutto did not give up.
Instead, she solicited funds from donors. Firstly, Lorna won a $6,000 seed award that became her startup’s capital. Following this, she emerged as the winner of a Cartier Women’s Initiative business plan competition and bagged $12,700. Later on, her company attracted investment from Opus Foundation and Blue Haven Initiative and the funds expanded the company further.
EcoPost Success and Expansions PlansEcoPost collects tonnes of plastics from landfills and streets in Nairobi. Then, they process them into fencing posts that are used for various purposes including fencing homes and forests. No doubt the eco-business is transforming the environment in the Kenyan capital by collecting the plastic waste created on a daily basis.
Today, EcoPost has made more than 7000 posts and created employment for hundreds of people in Kenya. Through her company, Lorna has saved over 250 forest acres from deforestation. The successful entrepreneur says,
“By providing an alternative to timber we conserve our forests & maintain them as water catchments areas. Forests act as carbon sinks by removing CO2 from the atmosphere hence mitigating climate change. Each day when I go to work, I feel I am serving my purpose on this earth.”
Going forward, Lorna aims to create 10,000 jobs in the next 15 years. This will translate to more waste collected from the city. Also, the ecopreneur hopes to lead the company in doubling its output every year. She is positive that the rising timber prices in the region will lead to high demand for their products.
5 Business Lessons from Lorna Rutto
#1: Passion is king in business success
The most exciting thing that business people can experience is making money from things they are passionate about. Lorna argues that you may be making lots of money and living a good life. But there is a level of satisfaction that you will not experience if you’re not passionate about your job. Despite studying accounting and securing a comfortable job in the bank, Lorna resolved to stick to her passion. She hated the litter in her neighborhoods and developed a strong desire to change the situation.
#2: Set and follow clear goals
In business, it is very important to know what you want to achieve and where you want to go. Any entrepreneur needs to have a clear road map that will guide all efforts and investments. Without this clarity, it is easy to derail from your initial idea. The successful ecopreneur advises people to take time to plan their businesses.
#3: Never give upALSO READ: Entrepreneur Spotlight: 😲5 Business Lessons From Cosmas Maduka, The Man That Turned $1 To $500 Million
According to Lorna, people fail to achieve their dreams because they give up too early. She says that when in business, there will always be reasons to give up. Lorna recalls,
“I have enough reasons to give up because I had no finances to do all that I wanted to. Besides, people used to ask me why I left a comfortable banking career. But I did give up because I was very clear about what I wanted to do and achieve.”
#4: Don’t listen to naysayers
Lorna insists that you shouldn’t listen to naysayers if you want to succeed in business. There will always be people who will not find any good in your business or ideas. Some will tell you that the business you intend to start is the toughest. Others will just find you incapable of running a successful business in your area of specialty. But once you set your goals and decide on the course you want to take, focus all your energies on that.
#5: Be patient with your business
Lorna says that patience is a great virtue in the business world. Most often, you will not see results the soonest you might think. Every business requires time to grow and during this period, you should be patient. Keep moving forward with your tasks, projects, and activities, sooner than you think, success will come knocking.
Lorna Rutto and her waste recycling company are truly inspirational. The Kenyan entrepreneur demonstrates that it is possible to establish a sustainable and viable business in Africa. Besides, her success story confirms that there are lots of business opportunities in Africa. Sadly, many people see problems, without looking for ways to solve the problems. If you want to become a millionaire, start thinking of solving problems.
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